Why Have An Attorney Directory Within a Legal Blog?
The benefit of having an attorney directory within a legal blog comes from the way the average legal consumer uses search engines. People frequently go to the internet to find answers to their questions. They type their question in the search field. The websites or blogs that best answer that question typically place higher in the search results.
By way of example, when we wrote a post about how adultery might affect a divorce on Divorce Law Resource, the very next day an internet user in Arizona typed that very question as his Google search terms. Divorce Law Resource was the first website he saw in his search results. Within just two weeks, individuals from the following states found the same blog post: Texas, Mississippi, Nebraska, Alaska, Massachusetts, California, Louisiana, Idaho, and Indiana.
When the blog reader reaches the end of the blog post, she is referred to a list of experienced and knowledgeable attorneys in her area that can answer any follow-up questions she might have. She can then check out your law firm's recent successes, client testimonials, and area of expertise--all within the blog. If she is interested in contacting your firm, she clicks on the link to your website or gives you a call.
We Sow, You Reap
Blogs are great, but there are three reasons why many firms do not benefit from a blog:
* time
* know-how
* expense
Ghost Blawger eliminates these concerns.
It takes time to write new information for your blog. Once you write the material, you then have to put it on the internet. You then have to update the html of the web page by applying your SEO strategies to your new post. While doing all this should help your blog and your internet presence, it also takes time away from your work. You avoid all that when you list your firm in our blogs.
One difficult aspect of maintaining a legal blog is knowing what to write. What you and other lawyers may find interesting may not be of interest to legal consumers who need your services. The trick is to write on the topics about which legal consumers are asking questions…and looking for answers. In order to give them the answers they’re looking for, you need to know which questions they’re asking. We do this by constantly searching the web for the best material. We have the tools at our fingertips to find the recently-searched terms and most-searched terms by legal consumers in your area of practice.
Maintaining a blog isn’t the cheapest endeavor in the world. Some firms pay others to write the content of their blogs. For high school kids to write your content, they might pay $15/hour. For licensed attorneys, they might pay $60/hour. Either way, it gets expensive. (By the way, we’ve seen many blogs written by non-lawyers. Law firms that go that route run the risk of having poor-quality content. Either that or they require that their attorneys in the firm edit all of the content submitted by non-lawyers.) The expenses skyrocket when you add to that the cost of advertising your blog through pay per click campaigns or paying an SEO firm to optimize your blog. With Ghost Blawger, the cost of maintaining the blog is spread out among all the law firms listed. This is the best way to take advantage of an informative legal blog at minimal cost.
Why Ghost Blawger? We write the blog content, research the marketplace, and run the advertising campaigns…you get the traffic to your website, take the calls from potential clients, and sign contracts for new clients. With Ghost Blawger, you do not need your own legal blog. We are your blog. We take the time to do it right.
Our attorney directory blogs can be a powerful advertising tool for your firm. Contact us today to learn how your law firm can be placed in our directory blogs.
